Coworking in hotel

The new concept of coworking hotels is booming. In these hotels, hotel facilities are integrated with coworking spaces, where hotel guests and locals come together to work and meet. In this way, hotels offer a hybrid between working, sleeping and living that anticipates the needs of millennials and the growing group of digital nomads.

A good example is Hotel La Cocotera in Tarifa. A pioneer Coworking hotel in Spain with an extremely attractive offer of Workation and rural Coworking, rural tech.

In the hotels that join this trend, the hotel room is no longer the main product. For the modern hotel guest, the workplace is almost as important as the room, if not more so.

These are hotels that offer a central, lively location where guests have a variety of opportunities to work alone or together. The most successful coworking hotels create a community and organize events, which can facilitate connections between guests themselves, but also with locals.

By integrating the combination of work facilities, domestic facilities and leisure facilities and by offering hospitality services, coworking hotels anticipate the needs of digital nomads.

Coworking hotels take a step forward in Revenue Management, generating new revenue streams by increasing demand for all hotel services. Now, we no longer only optimize the sale of rooms, but the arc has been opened towards integrated revenue management. We now have to talk about TrevPAR (total revenue per available room) and not RevPAR (revenue per available room). The fact is that the guest can generate a lot of revenue for the hotel, beyond the price paid for the room. What's more, the guest-coworker can generate new revenue.... without even booking a room.